CCTV for small businesses: More than basic security

We’re always encouraging small and growing businesses to invest in CCTV, and with good reason: even former criminals vouch for the effectiveness of video surveillance. But the latest cameras can be used for much more than just catching bad guys.

Below are a few applications for CCTV equipment that you might not have considered before.

Improving customer service

With the right hardware installed, you’ll have access to clear footage of the day-to-day goings on within your business. You’ll be able to see how team members interact with customers, and whether the service provided is up to the standards you expect. Even without audio, you’ll notice the enthusiasm and moods in body language while seeing who is proactive about approaching customers and offering help. Those who don’t show the right signs can be encouraged, and the staff that do everything as expected can be recognised for their work

Monitoring from afar

Many of the latest CCTV systems have support for remote monitoring via mobile devices like smartphones, tablet computers and laptops. This is particularly useful for those running customer-facing organisations with multiple locations, as it gives you – or any other member of the management team – the ability to check in on any premises at any time, from anywhere. You’ll see which branches are busy throughout the day, allowing you to allocate and shuffle resources in real-time rather than guessing in advance and suffering afterwards. You’ll know, for example, when it’s necessary for you to visit in person to support your team.

Enhancing legal protection

Any business that opens itself up to customers is at risk of legal action should something go wrong. If a visitor slips and injures themselves, for instance, you could be accused of being at fault, and may be forced to pay out if the case goes against you. This is why it’s important to cover yourself where possible. Around-the-clock CCTV coverage will ensure you have clear and unquestionable evidence if any mishaps occur, helping you avoid costly pay-outs. The same is true should someone make a claim against you for something that didn’t happen – your footage will prove the act of fraud quickly with no nonsense. And, even if you are found to be at fault for an accident that happens on your premises, you’ll be able to review the incident to see where improvements could be made for the future.

Increasing convenience and safety

Networked surveillance systems can help to monitor and optimise the flow of people throughout your business too. Cameras can be used to recognise the number plates of vehicles entering your car park, for example, and footage can be analysed to confirm the locations of staff and visitors in the event of a fire. So, while CCTV’s most obvious function is security, this tried-and-tested tool has a lot more to offer in reality. Speak to our team today to find out more about the systems and benefits on offer.